The History of Wet Shaving | The Gentleman's Ritual

In the ever-evolving world of grooming, wet shaving stands as a timeless tradition, and its roots run deep into the rich history of the UK. Plowden & Fallow invites you on a journey through the annals of time, exploring the origins and evolution of wet shaving in the UK.

The Victorian Era: Birth of Wet Shaving

The 19th century marked a significant turning point in grooming habits. With the industrial revolution in full swing, accessibility to refined shaving tools increased. Straight razors, shaving brushes, and luxurious shaving creams became essentials for the discerning British gentleman. The Victorian era set the stage for the art of wet shaving, turning it into a ritual of sartorial sophistication.

The Rise of the Safety Razor

As the 20th century dawned, so did innovations in shaving technology. In 1901, King C. Gillette introduced the safety razor, a revolutionary device that made shaving safer and more convenient. This marked a watershed moment in the history of wet shaving, democratizing the practice and making it accessible to a broader audience.

World War Influence

The two World Wars had a profound impact on many aspects of daily life, including grooming routines. During the wars, soldiers were issued safety razors as part of their kit, popularizing the use of this practical and efficient tool. Post-war, these veterans brought their shaving habits back home, contributing to the widespread adoption of safety razors. Whilst today cartridge razors tend to be the gentleman’s go to, we are seeing a resurgence of men adopting the safety razor in numbers.

The Golden Age of Shaving Creams

In the mid-20th century, the development of high-quality shaving creams became a hallmark of British wet shaving. With companies beginning to commercially make available and craft luxurious, scented creams that elevated the shaving experience. The scent of sandalwood or cedar wafting through the bathroom became synonymous with the British gentleman's morning routine.

Contemporary Resurgence

While electric razors and disposable blades gained popularity in the latter half of the 20th century, the last few decades have witnessed a resurgence of interest in traditional wet shaving. Enthusiasts and newcomers alike have rediscovered the pleasure and precision of using straight razors and safety razors. Not only is the traditional wet shaving ritual a pleasurable experience, the environmental impact of disposable plastic razors has been a growing concern, leading to increased interest in sustainable alternatives such as safety razors or reusable options.

Plowden & Fallow shaving cream, Toiletries and colognes for the sartorial gentleman

We here at Plowden & Fallow have embraced the wet shaving revival, offering modern interpretations of classic shaving tools and delightfully fragranced wet shaving products, produced here in the UK. In our soon to be released shaving ranges we have a selection of shaving sets, safety razors, mach 3 razors, synthetic shaving brushes and accessories such as wash bags and shaving bowls. Aside from these sartorial grooming tools, we will be releasing three shaving creams and aftershave balms, fragranced with three scents composed of essential oils. In the range, we have a citrus aromatic blend, English lavender and a woody blend of sandalwood, cedar and vanilla.

Conclusion:

As we reflect on the history of wet shaving in the UK, it becomes evident that this tradition has not only withstood the test of time but has evolved into a cherished ritual. From the refined habits of Victorian gentleman to the practicality of wartime grooming and the luxurious creams of the mid-20th century, wet shaving has left an indelible mark on British culture.

Plowden & Fallow is proud to be part of this storied legacy, and now offers exceptional wet shaving products that pay homage to tradition while embracing the needs of the modern sartorial man or indeed lady. Join us in celebrating the art of wet shaving—a practice that transcends time and continues to define the essence of British grooming sophistication.

Yours faithfully,

Plowden & Fallow Customer Services.